Domestic Rack Products Go Global Rapidly: Nanjing Better’s Independent Brand Wins High-End Projects Worldwide
Release time：2026-06-13
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Supported by RCEP preferential policies and the global layout of Made in China, the export volume of domestic metal warehousing equipment keeps expanding. High-end intelligent racks and heavy-duty warehousing systems have gained growing recognition in overseas markets. Different from the previous low-price and labor-intensive OEM model, the export of Chinese warehousing equipment has entered a new era featuring brand-oriented development, technical competitiveness and standardized production.
As an experienced international supplier in the warehousing industry, Nanjing Better has fully upgraded its overseas business model, shifting from traditional OEM cooperation to independent global brand operation under the brand name “BETTER”. The company’s products have been exported to more than ten countries worldwide, including South Korea, Australia, Italy, Vietnam and Jordan. Better has repeatedly won international bids and delivered high-standard warehousing facilities for large overseas industrial plants, logistics parks and automotive supporting projects.
In 2025, Better completed the delivery of heavy-duty racks and customized steel platforms for the spare parts warehouse of Hyundai Motor’s Ulsan Plant in South Korea, with a total contract value exceeding 8 million RMB. All products passed official KOSHA industrial safety certification, fully meeting strict local industrial safety specifications. For the Australian market, Better has independently developed fire-resistant high-density storage racks compliant with the latest AS4084-2023 Australian standard. The company’s project coverage and market share in Melbourne and Sydney logistics parks have continued to grow steadily.
According to Better’s International Business Department, overseas clients no longer regard low price as the primary purchasing factor. Instead, they attach great importance to standardized structural calculation documents, finite element analysis verification, professional construction management and complete after-sales service systems. Backed by 21 years of precision manufacturing experience and full-chain project delivery capabilities, Nanjing Better will continue to explore high-end global markets and showcase the technological strength of China’s intelligent warehousing manufacturing industry.
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